Lin Jiansheng, the Chairman and CEO of Shangbiao Intellectual Property, founded Shangbiao Intellectual Property in 2002.Lin Jiansheng was the first entrepreneur to propose the concept of “brand life”（successful brand business, happy life family ,longevous physical and mental health）, and he successfully launched the “Jixiang People”— a cultural carrier of Shangbiao.2021“ In 2021, he was specially employed as the "senior expert of large country science and technology innovation think tank" of China Academy of management sciences；President of Shanghai Zhangjiang Intellectual Property Brand Association；Executive Secretary of the Zhenghe Island Enterprise Service Alliance；Executive Director of China Trademark Association；The growth star of China's intellectual property ，agency industry；Vice Chairman of China Intellectual Property Exchange Alliance；Vice Chairman of China Anti-Infringement and ounterfeiting Innovation Strategy Alliance；The top ten people of 2017 IPR influence；The Tribal Chief of Zhenghe Island Intellectual Property ；Specially invited expert of China's 11th Brand Festival rand Alliance；The influential figure of Chinese trademark brand industry growth Advanced Research on Brand Management of China cademy of Management Sciences；"Honored elephant’s Dad” of Rescue Center for Asian Elephants in Xishuangbanna。