Conan Chen

Senior Director, Public Policy & Government Affairs, Amazon China

Conan currently serves as the Senior Director, Public Policy & Government Affairs for Amazon leading external advocacy efforts, outreach programs, partnerships, and initiatives in support of IP protection, unfair competition and product safety. Before Amazon, he was in charge of IP protection for a few multinational companies like L Brands, Estee Lauder, General Motors, and Robert Bosch across various industries and IP consulting firms to develop an overall IP protection strategy and deploy a cost-effective enforcement program in China and APAC. Conan serves as the Chair of Best Practice and Enforcement Committee of Quality Brands Protection Committee (QBPC) under China Association of Enterprises with Foreign Investment. He has been actively engaged in QBPC for 15+ years, thus he has an astute understanding of public policy and regulatory environment, and has developed strong working relationships with central & local governments and law enforcement authorities. The IP cases directed by him has been elected as QBPC Annual Top 10 Case for 10+ times. He was recognized by World Trademark Review as “Top 300 World’s Leading Corporate Trademark Professionals” in 2018 and 2020.