Zhu Fengchun

Senior Legal Counsel of Trademark &Brand Management, Douyin Group

Has been engaged in trademark and branding professional management work for nearly 15 years, with dual perspectives of trademark law firms and large enterprises.​ Currently, she is in charge of global trademark registration and brand management for Bytedance, leading the team to arrange global trademark registration, non-litigation cases and brand management; supporting the brand risk assessment of business projects, and providing risk control solutions and implementation; upgrading trademark and brand management strategies and tactics; Upgrading work management system; optimizing workflow and promoting efficiency.​ She has worked as deputy legal director of legal affairs in Letv Group and senior legal expert in Alibaba Group's entertainment section, leading the team to establish trademark management strategy, building management system and professional work support, empowering and helping business development.